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Does Sales Automation Improve Sales Strategy and Increase Revenue of Businesses?

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Sales automation is becoming more important for businesses in every sector. According to survey, many companies have already adopted this technology, and the number is even increasing for B2B businesses. Automation and many other sales enabled tools help a sales team of a company to communicate quicker and in smarter way with their prospective clients, and in turn increasing the conversion rates.  Here are some ways how automated tools can increase the sales process. 1. Saving time and eliminate data entry for sales team: Automation helps the sales team to update the data easily making in more productive by updating different records in the CRM as a prospect climb through the sales cycle. It also helps sales team to find a reason for closing any account. If a prospect gets engaged with the marketing material, the CRM automatically updates their contact record. Sales automation helps in using software in automating tasks related to sales. 2. Helps in increasing sales velocity and i...